Project 01
Aurelia Skin
18% → 44% email revenue share
Rebuilt 11 flows and a weekly campaign calendar. Added €312k in attributed revenue in 6 months.
A GROWTH PARTNER FOR DTC & ECOMMERCE BRANDS
We make email your most profitable channel.
Lifecycle flows, campaigns and strategy under one roof. More profit from the customers you already paid for — without touching ad spend.
TRUSTED BY 40+ DTC BRANDS
Results
€8.2M+ generated
via email & SMS
More profit, without more ad spend. A proven retention system that raises customer value, drives repeat purchases and turns email into a structural growth engine.
Case studies & client wins
Proof, not promises.
Project 02
Kilnwork
€96k in one launch month
Segmented launch sequence plus SMS drops to VIPs. Highest revenue month in the brand's history.
Project 03
Norville Supply
2.1x repeat purchase rate
Replenishment logic tied to consumption cycles turned one-off buyers into a subscription-like base.
What we do
One team for every retention touchpoint.
[001]
Lifecycle Flows
Welcome, browse & cart abandonment, post-purchase, winback, replenishment. Built once, segmented properly, then optimised on real revenue per recipient.
[002]
Campaign Calendar
A full monthly calendar of email & SMS campaigns — planned around your launches, margins and inventory. Copy, design and send-time strategy handled end to end.
[003]
Design & Copy
On-brand emails that look like your site, not a template. Direct-response copy that sells without burning the list or your sender reputation.
[004]
Data & Deliverability
Segmentation, list health, warm-up, authentication and clean attribution — so you know exactly what retention contributes to the bottom line.
Your path to
predictable retention
From first call to a live, compounding system — most brands are sending within 14 days.
15 min
Intro call
A quick fit check on your store, your margins and whether retention is the fastest lever for you right now.
Day 1
Free audit
We review your flows, segments and last 90 days of sends, then show the gaps and the size of the opportunity.
Days 2–5
Build & optimise
Lifecycle flows, on-brand templates and direct-response copy — engineered around how your customers actually buy.
Days 6–14
Launch
Flows and the first campaign calendar go live, with segmentation, deliverability and attribution set up properly.
Ongoing
Compound
Weekly campaigns, monthly testing, quarterly strategy. Reported on revenue, not vanity metrics.
What our clients say
Founders, in their words.
“
They took email from an afterthought to 40% of revenue in a single quarter. The reporting alone changed how we plan launches.
Marit de Vos
Founder, Aurelia Skin
“
First agency that talked about margin instead of open rates. Flows were live in two weeks and paid for the retainer in three.
Tom Beckers
Ecommerce Lead, Kilnwork
“
The audit was genuinely useful before we even signed. They showed us €40k we were leaving in abandoned carts.
Sasha Ilic
COO, Norville Supply
Free retention audit
Find the revenue already sitting in your list.
We'll audit your flows, segments and last 90 days of campaigns, then send a recorded walkthrough with the highest-value fixes — whether or not you hire us.